Let’s experiment
The value of developing a playful, experimental attitude to ideas, innovation and improvement.
Doing anything important takes a lot of energy, work and time. The larger the project, the bigger the investment you make in it — the more you feel like it can’t be allowed to fail. Naturally. The temptation is to build walls around your work, protecting it from criticism until it’s ready.
This is stressful and for some, inhibiting. It’s also isolating.
There’s a better way to do things that’s quicker, more effective and more fun. It’s to test. And test. And test. It doesn’t sound fun, does it? But finding a thin slice of your project that you can turn in to an experiment gives you a chance to get your idea in front of people early and find out what really works for your audience before you commit a lot of resources. This de-risks your work, but not in a way that makes it flat — if anything, it will become more pointed and specific.
An experimental mindset allows you to be far more playful in the way you work. By keeping your tests lightweight you can set them up quickly, learn, adapt and iterate — all without getting too invested in the outcome, allowing you to be more objective. And that means better decisions. If you feel you have the licence to play and pivot with ideas, you’re going to have more fun doing it.
Let’s experiment
